Audien’s First Love album was supported with a multi-layered global campaign that balanced iconic visibility with innovative fan engagement. Alongside high-impact OOH moments — including three billboards in Times Square — we built a digital campaign that centered around a bespoke landing page, where fans could share their own “first love” stories. These real submissions were then displayed on digital billboards across Los Angeles during release week, tying fan emotion directly to the album narrative.
The strategy combined large-scale visibility with intimate storytelling, creating a bridge between DSP campaigns (Spotify Marquee/Showcase, Meta, TikTok) and physical activations like the limited vinyl editions. By realigning budgets to prioritize digital and emotional storytelling, we maximized impact, drove fan participation, and amplified both launch momentum and long-tail catalog value.
AUDIEN - FIRST LOVE
A comprehensive digital revival campaign reignited Deep Dish’s global presence, driving cross-platform growth and renewed DSP engagement for one of electronic music’s most influential acts.
Spotify monthly listeners increased 110% year-on-year, reaching 711K by early 2025. YouTube views climbed 39% to 25.3M, supported by a focused long-form strategy and strong UGC traction, while TikTok delivered 24.9M organic views. Instagram impressions exceeded 8.6M, highlighting effective short-form storytelling.
On Apple Music, 616K streams with an 81% lean-forward rate confirmed a highly engaged audience, and Deep Dish emerged as Armada’s top-selling Beatport artist of the year. LATAM and Anglo territories—particularly Mexico, the US, UK, Argentina, and Brazil—showed leading engagement and retention.
The campaign combined archival storytelling, refreshed remixes, and behind-the-scenes content to bridge legacy and new audiences. YouTube was repositioned as a central long-form hub, supported by Apple DJ Mixes, curated Spotify playlists, and integrated pre-save activations to sustain momentum and editorial visibility.
DEEP DISH
In 2025, we set out to reintroduce Hard House to a new audience and remind long-time fans why the genre mattered.
The campaign centred on a documentary exploring the sound’s history and impact, supported by a launch event with livestreams from both pioneering names and current artists. Alongside this, we repackaged key catalogue tracks for streaming, giving them renewed visibility through curated campaigns and refreshed presentation.
To drive discovery, we worked with creators across platforms to spark conversation and re-engagement around the most iconic tracks. The combination of storytelling, live moments and digital strategy helped position Hard House not as a throwback, but as a sound still alive and relevant today.
THE COMEBACK OF HARD HOUSE
To celebrate a decade of Atlas, RÜFÜS DU SOL’s breakthrough debut, we built a bespoke anniversary campaign honouring the album’s legacy while reigniting fan engagement across platforms.
The campaign included a limited edition vinyl box set featuring 3 LPs, a collector’s slipmat, and a booklet of unseen tour and studio imagery. Digitally, the album was repackaged with refreshed artwork, supported by a dark-ad campaign and editorial resubmission across key DSPs, spotlighting the timeless appeal of Atlas to a new generation of listeners.
RÜFÜS DU SOL – ATLAS
10th Anniversary
Luude’s drum & bass reimagining of the Men at Work classic Down Under became a global sensation after exploding on TikTok, sending the track surging to #5 on the UK Official Singles Chart and #2 on the ARIA Singles Chart. With Colin Hay re-recording the iconic vocals, the remix bridged generations and turned into a festival-ready anthem that racked up hundreds of millions of streams.
Crowned with an ARIA Award win and widespread critical acclaim, Down Under didn’t just dominate charts — it cemented Luude as a breakout name in dance music and propelled him into global superstardom.
LUUDE - DOWN UNDER (FEAT. COLIN HAY)
For rising Australian artist Matilda Pearl, we built a tailored short-form content campaign designed to cut through on TikTok and Instagram. The strategy centred on bespoke, artist-led creative that felt authentic to her personality while tapping into platform trends.
The campaign delivered over 10 million views across TikTok and Instagram, drove her highest streaming track to date, and amplified her profile within both industry and fan communities. Off the back of this momentum, Matilda was crowned the triple j Unearthed winner for Beyond the Valley and landed the cover of TikTok’s Uncovered playlist — cementing her as one of Australia’s most exciting new pop voices.