Independent, editorial, outcomes‑driven.
Strategy, creative, and rollout for artists, labels, and managers across EU·UK·US·AU. Frontline launch power now, catalogue lift later.
Audien — First Love (LE Green)
Campaign architecture across DSP, content, and OOH; vinyl variant positioning and D2C mechanics.
Recent Projects
Luude — Down Under
TikTok momentum to charts; creative narrative + targeted platform mix.
- Result: UK Top 2, ARIA award, global lift.
- Role: Strategy, social systems, DSP narrative.
Atlas — 10 Year Edition
Catalogue re‑positioning with editorial story and physical moments.
- Result: Vinyl sell‑through + playlist lift.
- Role: Product, DSP pitch pack, rollout.
Matilda Pearl — Breakout
Bespoke short‑form system delivering sustained discovery.
- Result: 10M+ views; Triple J Unearthed win.
- Role: Content system, creative direction.
Services
Marketing Strategy
Positioning, narrative, channel mix, budget; pitch‑ready assets that land.
- Release & campaign architecture
- DSP pitch packs & editor notes
- Content calendars & systems
Label Services
“Spiff‑up” labels: process, presentation, metadata, assets — to industry standard.
- Rollout templates & checklists
- Metadata & delivery QA
- D2C & physical (vinyl) setup
Digital & Social
Short‑form systems that compound: concepts, production guidance, and optimization.
- Content pillars & hooks
- Creator / UGC playbooks
- Reporting & iteration
Touring & Events Support
OOH, pop‑ups, signings; partnerships and city moments that convert.
- On‑ground plans & run‑of‑show
- OOH / retail packs
- Recaps with measurable outcomes
Bernadette Flannery
Amsterdam‑based music marketer & label services lead. I bridge AU·UK·US·EU campaigns with frontline strategy, catalogue growth, DSP pitching, and creative direction. Independent, editorial, outcomes‑driven.
- Based in Amsterdam; working globally
- Independent artists, labels & managers
- Availability: Booking from Nov 2025
Start a project
Tell me about your release, campaign, or label needs. Include timeline, budget range, and links. I’ll reply with next steps within one business day.
Quick brief template
- Project: Single / EP / Album / Catalogue / Label
- Timeline: Key dates & deadlines
- Budget: Range or target
- Links: Audio, socials, assets